Chase Distillery: Rebrand By Shoptalk

Premium British vodka is making a bigger splash than ever in the spirits world, giving Russian and Polish varieties a run for their money. ShopTalk has created a brand identity to bring cohesion to it


Bushmills Irish Whiskey: Red Set Go By Virtue

Iconic Irish whiskey brand Bushmills has debuted 'Red. Set. Go.' a new high-energy creative campaign in honor of Red Bush, the latest addition to the brand’s award-winning portfolio of malt-rich ble


Heineken Applies For ‘official Beer Of Soccer’ Trademark As North American World Cup Looms

Major League Soccer (MLS) partner Heineken has made a bold trademark application to become the 'Official Beer of Soccer' in the US, a keen indication of how pertinent the sport is to the Dutch brand's


Sodastream Us Marketing Chief Maurice Herrera Exits After 4 Months In The Job

SodaStream’s US marketing chief Maurice Herrera has quietly quit his role just four months after arriving from Weight Watchers in order to pursue opportunities elsewhere.


The Drum’s New Year Honors: Dishonorable Moments From Brewdog, Listerine And Cambridge Analytica

As part of our New Year Honors series, we consider the dishonorable mentions that left a bad taste in our mouth, from Listerine’s unreal influencer to Brewdog’s attempts to attract women and Papa


Skyy Vodka: Proudly American

Skyy Vodka, the San Francisco-born premium vodka in the cobalt blue bottle, announced today the addition of musician, television personality (Love and Hip Hop: Miami), and outspoken activist for femal


Chivas Regal Launches ‘sports Focused’ Limited Edition Packaging

Developed by NB Studio, in collaboration with fine art photographer Giles Revell and digital artist Ben Koppel, Chivas Regal has launched a range of Limited Edition packaging designs.


Svedka Vodka Brand Campaign Urges Drinkers To ‘bring Your Own Spirit’

Svedka Vodka, has launched its first national brand campaign in over five years. The integrated marketing effort, ‘Bring Your Own Spirit’ will include TV commercials, creative digital marketing, a


Tanqueray Campaign Shifts Focus To The Taste Of Its Gin To Stand Out In Competitive Market

Tanqueray has unveiled a multi-million global campaign titled 'Unmistakably Tanqueray' which aims to bring attention back to taste and the flavour of its gins.


What If Ikea, Apple And Carlsberg Redesigned Santa’s Sleigh?

Not content with the festive season's current levels of commercialisation Red Letter Days has reimagined Santa’s airborne sleigh through the eyes of Carlsberg, Ikea, Ferrari, Red Bull and Apple’s

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