Creative Competition: 5 Questions With Absolut Vodka’s Frida Hyséus


"We want to continue to be a platform for young creative artists to express their visions," says Hyséus

 

Sodastream Ramps Up Efforts To Fight Plastic Ocean Waste


The company’s "Holy Turtle" cleans plastic pollution from ocean waters without harming marine life

 

Hennessy Teams With Ridley Scott For Bold New Cognac Campaign


Returning to advertising after 15 years, Scott is developing “Hennessy X.O.—Worlds of Greatness” commercial

 

Sprite’s Ads With Lebron James Beat ‘thirst’—and Declining Industry Trends


The Coca-Cola-owned brand has found bold new ways to feature James since his rookie days in 2003

 

“blended Is Better”: 5 Questions About Chivas Regal X Manchester United


Shefali Murdia, US Brand Director for Chivas Regal, on partnering with Manchester United

 

World Cup Watch: Budweiser Lights Up The Action With Noise-activated Cups


Beer giant and official World Cup sponsor Budweiser releases 80 million noise-activated Red Cups for soccer and football fans

 

Diageo Expands Responsible Drinking Campaign To Vr


"Decisions: Party's Over" seeks to engage consumers through innovation

 

Coca-cola Brings Augmented Reality To China City Can Series


Coca-Cola city can series with illustrator Noma Bar celebrates the people of China

 

Pepsi And Suntory Woo Japan’s Hardcore Cola Fans With J-cola


Crafted for Japan's hardcore cola fans, J-Cola from Pepsi and Suntory is inspired by iconic Hokusai painting

 

Diageo Introduces Jane Walker: These Boots Are Made For Walking


Johnnie Walker limited edition Jane Walker whisky celebrates Women's History Month and International Women's Day

 
 
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