Pepsi Overtakes Coca-cola For The First Time As Effie Award’s Most Effective Brand


It has consistently ranked in the top 5 of this list since 2011.

 

Jagermeister Is Giving Americans A Team To Root For After The U.s. Missed The World Cup


Partnership with DraftKings includes a bracket challenge for soccer fans.

 

A New Sprite Flavor Is Coming To Mcdonald’s, So Naturally The Brand Launched A Clothing Line


The exclusive collection hits select McDonald?s locations Friday.

 

Budweiser Honors Military Families And Veterans In Emotional New Campaign


Promoting its Freedom Reserve Red Lager.

 

Heineken Is Conducting A Market-by-market Review Of Its Global Media Business


Incumbent Starcom has been invited to defend its business in the U.S.

 

Heineken Is Conducting A Market-by-market Review Of Its Global Media Business


Incumbent Starcom has been invited to defend its business in the U.S.

 
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Coca-cola Brings Back ‘share A Coke’ Campaign With Sticker Packaging And An Armchair Vending Machine


This marks the fifth year of the campaign.

 

By Changing A Single Word, Schweppes Hopes To Transform Its Entire Positioning


There?s an innocent levity to new positioning that past-tense predecessors sorely lacked.

 

How A Copywriter’s Amazing Tribute To Sprite Got Him Hired At W+k


Chase Zreet unpacks his video ?Cover Letter.?

 

Budweiser Will Host A Country Music Showcase At Sxsw


The showcase will feature artists like Old Crow Medicine Show, Kane Brown and Elle King.

 
 
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