Playboy Pinotage for Monsters

Neil Pendock September 20, 2012 1

Alex Dale and his pioneering Winery of Good Hope has teamed up with Playboy to offer SA wines to US consumers. One of the offerings is a $15 2011 Granite Ridge Pinotage with the cultivar described as a “delicious Frankenstien’s [sic] monster of wine.” Which rings all kinds of GMO bells when genetically modified food is called Franken-food. Sure enough, the description keeps on digging: “Pinotage has an interesting history. Originating as a genetically engineered hybrid of Pinot Noir and Cinsault (known as Hermitage in South Africa, thus the name), it came into existence back in the 1920s.” Oops! Just as well the wine is sold in the USA as GMO wines are illegal in SA.

Sounds like Mr. Frankenstein/stien himself wrote the description which signs off “enjoy slightly chilled and you will easily able to drink a whole bottle.” No wonder SA wine sales battle in the USA.

One Comment »

  1. Alex Dale September 20, 2012 at 6:59 pm -

    Ah, damn, the cat is out of the bag… We’re actually releasing a very cool Pinotage next month under our flagship Radford Dale range, the name of which is indeed Frankenstein (it’s all pre-sold, so no worries about poor sales Neil). As for Genetic Modification, that was taken care of by Perold who, (rather like Dr. Frankenstein) also created extraordinary and un-natural creatures in his lab… Back to The Playboy Wine Club in the USA -it’s a great project we’ve been working on with them for a number of months and they are a lot of fun. They’re also crazy about wine. Beats having to pay local retail giants to badly sell one’s wine here in the domestic market… As I said, already I’m a happy bunny… Cheers, Alex

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