Konstable Platter

Neil Pendock July 12, 2013 6

Diners Club, new owners of the Platter sighted wine guide, are ringing in the changes. The first thing to be exploded is the myth that “Platter is a wine guide not a competition” advanced by so many Platter apologists to justify their sighted tasting algorithm. Well clearly Platter is a competition as it sells SAP-style shields to compete with other competitions like the Michelangelo. But an artwork this one clearly ain’t. Strange that such a class act as Diners associates itself with such a clunky design that looks like the bonnet badge ripped from a budget Asian rental car.

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By making their SAP shields double the size of the competition, Diners are appealing to those elements of the SA public who appreciate wine with their eyes, rather than their hooters and cake-holes. Of course I’m referring to those wine snobs who buy bottles to impress others. Is this what SA wine has come down to? Perhaps Wine Spectator should start up some labels in competition to Platter. A $ sign would be most fitting.

dol

6 Comments »

  1. Anton July 12, 2013 at 6:13 am -

    It’s enormous! It’s ugly! It’s easy to see on a crowded shelf!

    It cheapens this otherwise fine Shiraz.

  2. Anton July 12, 2013 at 6:13 am -

    It’s enormous! It’s ugly! It’s easy to see on a crowded shelf!

    It cheapens this otherwise fine Shiraz.

  3. Ernst July 12, 2013 at 6:45 am -

    Ah!

    Always hated those myself, but they make wine fly off the shelf so if you’re an off-con producer it’s hard to not go that route. Thank the pope I’m not.

    Been having good chuckles at your articles, Neil, thanks!

  4. Ernst July 12, 2013 at 6:45 am -

    Ah!

    Always hated those myself, but they make wine fly off the shelf so if you’re an off-con producer it’s hard to not go that route. Thank the pope I’m not.

    Been having good chuckles at your articles, Neil, thanks!

  5. Pinto July 12, 2013 at 2:50 pm -

    Hi Neil, out of interest, what are your views on publications like the Guide Hachette des Vins in France and Gambero Rosso in Italy who also make handsome profits through neck tags and stickers on bottles either selected or starred (well bicchieried in the case of GB). In Portugal I’ve even see Jancis Robinson scores on bottle stickers.

  6. Pinto July 12, 2013 at 2:50 pm -

    Hi Neil, out of interest, what are your views on publications like the Guide Hachette des Vins in France and Gambero Rosso in Italy who also make handsome profits through neck tags and stickers on bottles either selected or starred (well bicchieried in the case of GB). In Portugal I’ve even see Jancis Robinson scores on bottle stickers.

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