A wonderful letter to the editor of the Times Literary Supplement from Malcolm Gluck:
“An apple from Elgin in the Cape will taste different from the same grown in the Loire. But a Sauvignon blanc from both places can, if the makers so desire, be indistinguishable. Ergo, terroir in a finished wine is a fiction. It is a ploy dreamed up by the French and maintained by producers, merchants and wine writers to serve the shallow ends of marketing and mystification.”
Quite a boost for Elgin, to be equated with the Loire in a Sauvignon blanc context, nonetheless. Let’s hope the Sauvignon blanc Interest Group [SbIG] notice.