Asimov, Dick and James: Scorned and Frozen Moments

Neil Pendock April 3, 2013 2

Poor Ebrahim Matthews, CEO of Diners Club. Not only is he teetotal, but now that the credit card owns the sighted tasting machine trading as the Platter wine guide, he has to deal with some of the lonely hearts with inadequacy issues who embrace wine as replacement for a social life. Not to mention Diners directors who own Platter wineries of the year. Talk about corporate governance hangovers!

The latest multi-Myprodol mess-up stars poor Richard Rowe, straight talking Aussie head winemaker at KWV, who posts a comment on winenews in the wake of Diners buying the spitting spectacle, bemoaning the sighted tasting algorithm employed by the guide. As do many people publicly from Dana Buys to Kobus Deetlefs and hundreds who do so in private.

Who wades into the debate on April Fool’s Day but Platter assistant/associate editor Tim James, chastising Dick for his “weird English” with the aside “surely KWV could afford someone to proofread his words.” But then perhaps Dick lacks a UCT PhD in English like Tim or is “writing here absolutely on [his] own behalf”, again like Tim. Anyway, Tim reckons KWV got off lightly as “personally, I believe that the ratings for the top KWV ranges, Mentors and Cathedral Cellars, are over-generous, if anything.” Although I didn’t detect Tim at the KWV launch of the new Roodeberg wines (white, red and rosé) last week or maybe he was obscured by Andre Morgenthal. Or perhaps he gets personal treatment like that supplied by Russian Pilates instructors at Shimmys or doesn’t need to taste them to form an opinion.

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To defend sighted tastings, itchy Tim produces bespectacled NY Times wine hottie Eric Asimov (above) whom he met last year in Jerez “but scarcely scratched the surface of acquaintance: I’m not greatly outgoing, and he was either shy, uninterested or disdainful.” What a pity Charlotte Brontë and her sisters cannot write for Platter. Of course the real reason the Platter I/eye-specialists are terrified of blind tasting is because they invariably get the wrong answer. Like Tim.

2 Comments »

  1. guy kedian May 13, 2013 at 12:49 pm -

    well said, Neil. i guess, for some, wine writing (or some facsimile thereof) is the last refuge when they fail to achieve in their many other endeavors

  2. guy kedian May 13, 2013 at 12:49 pm -

    well said, Neil. i guess, for some, wine writing (or some facsimile thereof) is the last refuge when they fail to achieve in their many other endeavors

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